SEQENS Personal Care new article “Marshmallow Root: Botanical ingredient for hair protection and reparation against environmental stress”
Article published in Industries Cosmetiques issue September 2025
by Marie-Philippine de Loth Marketing Manager, Agathe Le Tirant R&D Engineer and Cécile Gavory, R&D Manager at SEQENS Personal Care.
Ask for the GlycuronTM Marshmallow brochure here
ABSTRACT: Evolution of the Haircare Market: The Rise of Skinication
During the COVID-19 pandemic andafterwards, consumers have been prioritising self-care and well-being, extending detailed routines to their hair. This holistic approach to haircare, known as “the skinification of hair”, is the blending of skincare principles into haircare routines. The haircare market now boasts features like exfoliation, moisturisation, protection, anti-ageing, and overnight care, mirroring advanced skincare regimens.
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