Knowledge centers SEQENS Personal Care Webinar: Building Hair Resilience.

SEQENS Personal Care Webinar: Building Hair Resilience.

18/07/2025

Article

“Building Hair Resilience: How do Natural & Biobased Ingredients Protect Hair from Environmental Stress? Exploring Glycuron™ Marshmallow, SEQENS’ botanical active ingredient and AdvensProtect OE Green, SEQENS’ naturally derived multifunctional solution for greener and safer haircare formulations.”

Haircare routines have undergone significant changes over the past decade, with products ranging from shampoo to hair masks and scalp exfoliants.

Speakers:

Victor Zubb, Vice President – BU Personal Care, SEQENS

Sonia Guillaume, Key Account and Active Ingredient Product Manager – BU Personal Care, SEQENS

Hendrik Bessem, Global Product Manager Antimicrobials – BU Personal Care, SEQENS

Consumers now place greater emphasis on hair care as a component of their personal well-being routine. Similar to skin care, contemporary haircare formulations are developed to address concerns related to hair protection and repair.

Indeed, hair is frequently exposed to various environmental stressors that cause dullness, heaviness, and breakage. Haircare formulations are increasingly focused on promoting healthy hair. The development of these products also prioritizes natural ingredients, with an emphasis on biobased solutions for formulations inspired by nature.

SEQENS Personal Care provides natural and biobased ingredients designed to enhance hair strength and health while ensuring secure and sustainable formulations: Glycuron™ Marshmallow: This active ingredient is derived from organic marshmallow root and creates a plant-based protective shield for healthier, shinier, and smoother hair. AdvensProtect OE Green: A 100% biobased multifunctional blend consisting of caprylyl glycol and ethylhexylglycerin, offering reliability and cold-processability. Come and discover SPC 360° concept, featuring innovative formulations from SEQENS Personal Care, particularly our haircare solutions. Join our webinar on July 3rd to explore natural and biobased solutions for future haircare formulations. In our webinar, you will learn: The power of Glycuron™ Marshmallow to protect against environmental stress, leaving hair stronger, shinier and smoother SPC 360°: SEQENS Personal Care’s inspirational haircare formulation concept How biobased multifunctionals can be used in haircare solutions The power of AdvensProtect OE Green, an efficient green blend for product protection

In our webinar, you will learn:

The power of Glycuron™ Marshmallow to protect against environmental stress, leaving hair stronger, shinier and smoother

SPC 360°: SEQENS Personal Care’s inspirational haircare formulation concept

How biobased multifunctionals can be used in haircare solutions

The power of AdvensProtect OE Green, an efficient green blend for product protection

Contact us and watch the replay NOW!

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